Today's general session is sponsored by

ARA Management Academy Overview by Purdue University Center for Food and Agricultural Business.

ARA Retailer of the Year Award Ceremony sponsored by Bayer and supported by The Scoop.

AGCO Operator of the Year Award Ceremony

AI Application in Agriculture Panel: ARA members Jason Minton, Taranis, and Ryan Raguse, Bushel, will explain how artificial intelligence (AI) is being used in the field or in the office today. Margy Eckelkamp with Farm Journal / The Scoop will moderate.

ARA Board Chair Report: 2024-25 ARA Board Chair Amy Asmus, with Asmus Farm Supply, will deliver a report on the association and ways to get engaged.