General Session
Date & Time
Thursday, December 1, 2022, 8:00 AM - 9:48 AM
Daren Coppock Kenneth Scott Zuckerberg

ARA Rising Stars of 2022 will take center stage followed by the retiring and incoming board members recognition. The Chairman's Report delivered by 2022-23 ARA Board Chair Ian McGregor. The Scoop Innovation Award winner will also be announced.

Keynote: Agribusiness Industry of the Future with Ken Zuckerberg, CoBank

While taking care of today’s business and growing existing offerings, what out-of-the-box concepts should retailers be playing with now that could be significant parts of their business in 5-10 years? Dive into the implications of trends in areas such as:

  • Business – changes in business models (ie subscription), strategic partnerships, regulation
  • Technology – new products and new classes of products, disruption from new entrants
  • Financing – both for the business and for customer credit.  Will cryptocurrency have a role?
  • Electric vehicles and autonomous vehicles – impact on farm income, US energy production and energy sources, labor
  • Consumer expectations for sustainability
  • Others that will shape the industry and compel retailers to adapt.


Keynote sponsored by

EFC Systems


General Session sponsored by


Location Name
Coronado Ballroom (4th Floor)
Full Address
Manchester Grand Hyatt San Diego
1 Market Pl
San Diego, CA 92101
United States