Most ag retail operations are sitting on a wealth of data — the question is whether you are using it. Ben Gist of Farm Journal will explore how retailers can unlock the insights already hiding in their existing sales, customer, and operational data, and how predictive intelligence tools can take that a step further — anticipating trends, forecasting demand, and positioning your operation to get ahead of challenges before they arise. No advanced analytics background required — just a willingness to look at your business through a new lens.