The 2026 ARA Conference & Expo closes on a high note with a general session that brings together the conference's most forward-looking themes for a powerful send-off. Hear from a panel of ag retailers on the front lines of artificial intelligence adoption, sharing real-world use cases and practical insights on how AI is being put to work across their operations today.

Then, the session concludes with remarks from U.S. Secretary of Agriculture Brooke Rollins (invited), offering a high-level perspective on the federal priorities and policies shaping the future of American agriculture. It is a fitting close to three days of big ideas, meaningful connections, and a shared commitment to the future of ag retail.

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